Five Star Painting Franchise

When it comes to selecting paint, usually your first thought is “what color?” While color is an important element to creating a visually pleasing room, paint quality is what will make your project look amazing for years to come. Sherwin Williams provided Five Star Painting with two important elements to keep in mind when choosing paint for your home: ingredients and finishes.

Ingredients

Painting is an investment in product, time, and labor. It pays to spend a little extra to get an exceptional-quality, long-lasting finish. Remember that better ingredients typically mean better performance, and great quality paint starts with these four ingredients:

• Pigment — Higher-quality paints contain more of the all-important, yet more expensive “prime” pigment. With prime pigment you can expect an easier application, better color retention and stronger durability.
• Binders — Higher-quality binders, found in higher-quality paints, stick to surfaces better and are more resistant to cracking, blistering and peeling.
• Liquids — Liquid does not provide performance benefits to paint. Top quality paints have a greater ratio of solids (pigment and binders) to liquids, while cheaper paints are more “watered down” with liquid.
• Additives — Additives are ingredients that give paint a specific benefit that it might not otherwise have. They provide everything from better durability to keeping mildew at bay.

“Duration Home Interior Latex paint from Sherwin-Williams is a great example of exceptional quality paint made from only the best ingredients,” says Steve Revnew, director of marketing, product development for Sherwin-Williams. “It applies smoothly, resists stains better and can be cleaned easily with mild soap and water – perfect for high-traffic areas such as kitchens and hallways.”

Finishes

Another element you will need to take into consideration during paint selection is the paint’s sheen, or finish. Based on the type of surface you’re painting, what area of the home and final appearance you want to achieve, the following are available sheen options:

• Flat / Matte — Softens the look of an exterior and helps hide surface blemishes. Flat finishes are ideal for body siding.
• Satin — With its slight gloss, satin sheens offer the benefits of a flat finish with added cleanability. It works best for trim, window frames, shutters and routinely cleaned surfaces
• Gloss — This lustrous, durable finish is perfect for areas that require frequent cleaning. Gloss finishes, however, may accentuate surface imperfections. This finish is ideal for doors, garage doors, metals and accent trim.
• High Gloss — This extremely hard and shiny finish provides a rich, smooth luster. Gloss finishes, however, may accentuate surface imperfections. This finish is excellent for front doors, decorative fixtures and accent trim.

Keep in mind that the cheapest paint isn’t necessarily the least expensive. Repainting not only means more money spent on additional paint, but also more time and labor to get the job done right. For more information about paint quality, visit the Sherwin-Williams website or your neighborhood Sherwin-Williams paint store.